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Sergo Ordzhonikidze Russian State University for Geological Prospecting
Sergo Ordzhonikidze Russian State University for Geological Prospecting
Sergo Ordzhonikidze Russian State University for Geological Prospecting
University College of the Russian State Geological Exploration University (MGRI)
- Increase knowledge of the university’s education programs
- Bring the audience to view the webinar in order to receive an application to the admissions office
Company goals
Sergo Ordzhonikidze Russian State Geological Exploration University is a higher education institution specializing in the training of specialists and mining engineers for various branches of the geological and mining industry.
About the university
Launch of the project before the start of the admission process: period May-June 2023.
Timeline
- Creating an autowebinar funnel from scratch
- Landing Page Development
- Recording a webinar with a university speaker
- Connection of paid traffic channels VK and Yandex Direct
Solutions
Webinar registrations 450
Conversion price of autowebinar registration 151 rubles.
+6690 new visitors to the page.
Conversion price of autowebinar registration 151 rubles.
+6690 new visitors to the page.
Results
MGRI University
Sergo Ordzhonikidze Russian State University for Geological Prospecting
MGRI University. Admission campaign
Sergo Ordzhonikidze Russian State University for Geological Prospecting
Company goals
- Increase the volume of targeted traffic to the university landing pages during the admission campaign
- Increase the number of applications and calls to the admissions office.
Timing
Project launch before the start of the admissions campaign: period June-July 2023.
Solutions
- Analytics on current campaign and audience segmentation
- Setting up goals, placing lead magnet on the page.
- Connection of paid traffic channels VK and Yandex Direct to the University’s lending.
Results
Received 5388 transitions at an average price of 7.5 rubles.
Yandex Direct showed greater efficiency.
The channel received 1860 at a price of 17.72 rubles per target action.
Including 754 downloads of lead magnet.
Yandex Direct showed greater efficiency.
The channel received 1860 at a price of 17.72 rubles per target action.
Including 754 downloads of lead magnet.
MGRI University. Geology Week
Sergo Ordzhonikidze Russian State University for Geological Prospecting
Promotion of the event "Week of Geology"
Within the framework of the admission campaign the event "Week of Geology" was organized on the basis of the university.
- Creation of the landing page of the event
- Connection of paid traffic channels VK and Yandex Direct to the University’s landing page.
Results
Received 315 registrations at the price of 326 rubles.
MGRI College
University College of the Russian State Geological Exploration University (MGRI)
About the college
University College is a place for obtaining specialties and professions of secondary vocational education. It is the first significant step in the career of future leading specialists of the mineral and raw materials complex and other branches of the Russian economy. The college was opened in 2022.
Project objectives
- Increase brand recognition of the college
- Increase the amount of traffic to the college page.
Solutions
Stage 1 Project Launch.
The college was opened in 2022, advertising campaigns, development of promotional materials were not done.
The college was opened in 2022, advertising campaigns, development of promotional materials were not done.
- Landing page development
- Audience segmentation according to the list of specialties
- Connection of paid traffic channels VK and Yandex Direct
Stage 2 of additional recruitment.
- Connection of paid traffic channels VK and Yandex Direct with a new message to generate applications and calls for additional enrollment of college students.
About the company
A company with an excellent reputation in international and Russian ratings has responded to the changing needs of its clients by opening an office and a range of additional services in Dubai, UAE.
Company objectives
To attract the attention of HNWI and UHNWI level target audience and their representatives to expand their service portfolio and geography.
Timeline
Preparatory phase took 1 month, launch of the advertising campaign using digital marketing tools took 1.5 months.
Solution
- Creation of an information occasion — a complex conference held in parallel in Moscow and Dubai
- A system of preferential participation in the conference was developed
- Choice of advertising channels: posts in Telegram channels dedicated to business in the UAE and investments, e-mail newsletters to members of business associations of international exports, preferential participation opportunities for private banking clients of major Russian banks.
- Organization and holding of two offline conferences in Moscow and Dubai
- Creation of a branding and chatbot that kept the attention of an interested audience
Results
- 70% of conference guests were new leads (not from the client’s CRM system)
- 3 requests for services already on the day of the conference
International tax services company for HNWIs and UHNWIs
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